(Mike Hewitt/Getty Images)

ATP avoids category conflict with Yokohama deal

The Association of Tennis Professionals has succeeded in its long-term ambition of identifying a sponsor from the tyre sector through its new agreement with Yokohama Tire.
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Multi-club sponsorship deals ‘on the agenda’ at Red Bull clubs

Red Bull-owned football clubs are seeking opportunities to create joint sponsorship deals, according to RB Leipzig chief business officer Johann Plenge.
Image: OKX

‘My Fabric’ and ‘Unseen City Shirts’ – OKX and Manchester City

OKX launched limited-edition Manchester City shirts as digital collectibles and created an episodic content campaign featuring the club’s players to grow understanding of its offering.